Nubank estimated customer growth 2018-2025

Published by Statista Research Department, Nov 27, 2024

Founded in Brazil in 2013, Nubank has emerged as a leading fintech in Latin America, revolutionizing financial services. The company experienced remarkable growth, with its customer base expanding dramatically between 2018 and 2024. In May 2024, Nubank achieved a significant milestone by reaching 100 million customers. Projecting its current growth trajectory, the bank is forecast to potentially grow to 145 million customers by the end of 2025. In 2023, the company also demonstrated strong financial performance, with its gross profits doubling and reinforcing its position as a key player in the regional financial technology market.

Estimated monthly customer growth of Nubank from 2018 to 2025 (in millions)

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Release date

2024

Region

Brazil

Survey time period

2018 to November 2024

Supplementary notes

Figures have been estimated by Statista using customer milestones announced in the company's and external blogs. The last officially announced customer count was 100 million, announced in May 2024. Slight deviations from the officially announced numbers may occur, as the exact days and customer numbers are unknown. 

Previous customer counts announced by the bank include:

  • 85 million in October 2023
  • 75 million in December 2022
  • 53.9 million in December 2021
  • 30 million in December 2020
  • 15 million in December 2019
  • 5.9 million in October 2018

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