Product categories purchased exclusively offline in Hungary 2023

Published by Flora Medve, May 8, 2024

Hungarian consumers preferred purchasing food products exclusively offline as of 2023, especially when it came to fresh food. At the same time, 60 percent of the respondents stated that they purchased cleaning products only from traditional stores.

Most common products purchased exclusively offline in Hungary in 2023

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Release date

January 2023

Region

Hungary

Survey time period

January 2023

Number of respondents

2,627 respondents

Age group

18 years and older

Method of interview

Online panel

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Overview

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Segments

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Consumer behavior

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