Market share of quick commerce brands in India 2022-2024

As of January 2024, Zomato-Blinkit dominated the market, while Zepto showed remarkable growth, increasing its market share from 15% in 2022 to about 30% in 2024. This reflects the dynamic nature of the quick commerce landscape in India, with brands continually vying for a larger share of the market.

Quick commerce shows robust growth

In 2023, the gross merchandise value (GMV) of quick commerce in the country surged to 2.8 billion U.S. dollars, a substantial increase from the previous year. This consistent growth in GMV underscores the escalating demand for quick commerce services in India, indicating a promising trajectory for the industry.

 Zepto's remarkable revenue growth

During the financial year 2023, Zepto demonstrated unprecedented revenue growth, exceeding one thousand percent, while BigBasket lagged with a mere five percent growth. This substantial disparity highlights the significant impact of Zepto's rapid growth on the competitive landscape of quick commerce in India, particularly in the grocery segment. The emergence of such dynamic players has reshaped the market, intensified competition, and driven innovation within the industry.