A 2023 global survey examined the technology and distribution priorities for leisure travel agencies over the next 12 months. Enhancing the customer experience emerged as the leading priority in the coming year, as mentioned by 53 percent of respondents.
Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023
senior leaders of leisure travel agencies that are involved in technology investment; figures refer to travel agencies that deal directly with the public and exclude online travel agencies (OTAs) and business travel agencies (BTAs)
Supplementary notes
The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.
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Amadeus. (April 8, 2024). Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/
Amadeus. "Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023." Chart. April 8, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/
Amadeus. (2024). Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/
Amadeus. "Main Technology and Distribution Priorities for Leisure Travel Agencies Worldwide as of 4th Quarter 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/
Amadeus, Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023 Statista, https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/ (last visited November 22, 2024)
Main technology and distribution priorities for leisure travel agencies worldwide as of 4th quarter 2023 [Graph], Amadeus, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1463655/technology-distribution-priorities-leisure-travel-agencies-worldwide/
