During a 2022 survey, industry experts from across the globe were asked about the most impactful initiatives contributing to the growth of women’s sports. According to the results, half of the experts agreed that wider media coverage would help the women's sports industry to grow.
Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022
Characteristic
Share of respondents
Wider media coverage e.g., non-live, reporting, highlights
50%
Increase in resources to develop female athletes
43.6%
Increase in live coverage of women’s sports competitions
40.2%
Growth in female participants from grassroots to professionals
33.6%
Greater monetisation opportunities e.g., media partner, sponsorship
25.7%
More diverse workforce e.g., female leaders in sports, female coaches
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PwC. (February 3, 2023). Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463634/methods-growth-women-sports/
PwC. "Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022." Chart. February 3, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463634/methods-growth-women-sports/
PwC. (2023). Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463634/methods-growth-women-sports/
PwC. "Most Impactful Initiatives Contributing to The Growth of Women’s Sports According to Industry Experts Worldwide as of November 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1463634/methods-growth-women-sports/
PwC, Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022 Statista, https://www.statista.com/statistics/1463634/methods-growth-women-sports/ (last visited July 22, 2024)
Most impactful initiatives contributing to the growth of women’s sports according to industry experts worldwide as of November 2022 [Graph], PwC, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1463634/methods-growth-women-sports/