Matas.dk dominates as the leading online store with personal care merchandise in Denmark. In 2023, matas.dk generated around 130.2 million U.S. dollars in the country. Boozt.com ranked second with net sales of 25.6 million U.S. dollars. Zalando.dk came in third with about 23.8 million U.S. dollars.
The e-commerce market category “Personal Care” includes the sale of medical, pharmaceutical, and cosmetic products via a digital channel (including the sale of prescription drugs), such as online pharmacies or the online stores of drugstores and other individual traders (e.g., cvs.com, walmart.com). Alongside medicines, this market category also includes cosmetics, cleaning and care products, and nutrition, as well as medical products for private use (e.g., blood pressure monitors, disinfectants, and dressings). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (April 25, 2024). Top online stores in the personal care segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark
ecommerceDB.com. "Top online stores in the personal care segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars)." Chart. April 25, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark
ecommerceDB.com. (2024). Top online stores in the personal care segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark
ecommerceDB.com. "Top Online Stores in The Personal Care Segment in Denmark in 2023, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark
ecommerceDB.com, Top online stores in the personal care segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark (last visited August 24, 2024)
Top online stores in the personal care segment in Denmark in 2023, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, April 25, 2024. [Online]. Available: https://www.statista.com/forecasts/1463627/top-online-stores-personal-care-denmark