Likelihood of watching the Summer Olympics in the U.S. 2024, by platform type

Published by
Julia Stoll,
May 3, 2024

As of early 2024, over 40 percent of U.S. consumers in a survey stated they would watch the Summer Olympics taking place in Paris via cable TV. Meanwhile, 17 percent of respondents are likely to prefer streaming platforms like Hulu or YouTube TV to watch this sporting event.

Likelihood of watching the Summer Olympics in the United States as of March 2024, by platform type

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Release date

March 2024

Region

United States

Survey time period

March 14 to 18, 2024

Number of respondents

960 respondents

Age group

18 years and older

Special properties

excl. respondents who do not plan to watch the Summer Olympics

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Statistics on " Sports streaming in the United States "

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Overview

7

Platforms

7

Sports leagues and sporting events

8

Consumer behavior

5

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Topics

Sports advertising and marketing worldwide Sports sponsorshipSuper Bowl2024 Summer OlympicsSports on TV
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 5 people
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