The trustworthiness of green claims made by businesses across Australia has come into focus recently, with several consumers doubting certain terms used to indicate a product or service's sustainability. Among the country's Gen Z consumers surveyed in March 2023, 'Recyclable' was the most trusted green claim, with around 48 percent of the generational cohort having faith in the term. The term 'Carbon positive', on the other hand, was the least trusted green claim among Australia's Gen Z consumers.
Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pollinate. (April 28, 2023). Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. "Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023." Chart. April 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. (2023). Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate. "Share of Generation Z Consumers Who Trust Certain Business Green Claims in Australia as of March 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
Pollinate, Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 Statista, https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/ (last visited December 21, 2024)
Share of Generation Z consumers who trust certain business green claims in Australia as of March 2023 [Graph], Pollinate, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1463542/australia-gen-z-trust-in-business-green-claims/
