Reasons to purchase apparel in physical store India 2024

Published by A. Minhas, Apr 26, 2024

According to a survey in April 2024, the majority of Indian consumers preferred shopping for clothes in-store (mall, market, etc.) because of the provision to try, touch, and feel the product before purchasing. Meanwhile, nearly one-third of consumers opted for physical stores to be able to bargain or negotiate for discounts on apparel products. 

Main reasons to purchase apparel in physical store in India as of April 2024

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Release date

April 2024

Region

India

Survey time period

April 22, 2023

Number of respondents

11,489 respondents

Special properties

across 323 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: “If your household prefers purchasing apparel or clothing in-store (malls, markets, etc.), what are the key reasons to do so?” 

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Overview

5

Purchase channels

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Payment methods

5

Online shopping

5

Holiday shopping

4

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Topics

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