Preferred purchase channel for apparel shopping India 2024

Published by A. Minhas, Apr 26, 2024

A survey conducted in April 2024 indicated that nearly half of Indian consumers preferred visiting physical stores for apparel shopping. Comparatively, four percent of respondents shopped for clothing through online platforms. 

Preferred purchase channel for apparel shopping in India as of April 2024

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Release date

April 2024

Region

India

Survey time period

April 22, 2023

Number of respondents

12,002 respondents

Special properties

across 323 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: “How does your household generally purchase apparel or clothing?” 

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Statistics on " Shopping behavior in India "

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Other statistics that may interest you Shopping behavior in India

Overview

5

Purchase channels

5

Payment methods

5

Online shopping

5

Holiday shopping

4

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Topics

Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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