Reasons for purchasing apparel online in India 2024

Published by A. Minhas, Apr 26, 2024

In a survey conducted in April 2024, over 35 percent of Indian consumers preferred shopping for apparel online due to the better availability of discounts. Meanwhile, over one-fourth of respondents chose it because of more variety on online platforms. 

Main reasons for purchasing apparel online in India as of April 2024

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Release date

April 2024

Region

India

Survey time period

April 22, 2023

Number of respondents

11,632 respondents

Special properties

across 323 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: “If your household prefers purchasing apparel or clothing online, what are the key reasons to do so?”

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