While several businesses across Australia label their products and services as sustainable using various, often vague or unclear, terms, consumer trust in these green claims is fragmented, with 'Green' the least trusted claim among Australian consumers at only 10 percent of respondents, according to a March 2023 survey. 'Recyclable', on the other hand, was the most trusted green claim, with just over 60 percent of those surveyed finding the term reliable.
Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023
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Pollinate. (April 28, 2023). Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. "Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023." Chart. April 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. (2023). Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. "Clarity versus Trustworthiness of Business Green Claims According to Consumers in Australia as of March 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate, Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 Statista, https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/ (last visited December 21, 2024)
Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 [Graph], Pollinate, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
