In 2023, shoppers in Sweden bought beauty items almost equally from online and physical retail stores. However, e-commerce emerged as the primary purchasing channel, accounting for 50 percent of shoppers. That year, beauty products were the third most popular type of online purchase in the northern nation.
Share of online versus offline beauty shoppers in Sweden in 2023
Characteristic
Share of respondents
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PostNord. (March 6, 2024). Share of online versus offline beauty shoppers in Sweden in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/
PostNord. "Share of online versus offline beauty shoppers in Sweden in 2023." Chart. March 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/
PostNord. (2024). Share of online versus offline beauty shoppers in Sweden in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/
PostNord. "Share of Online versus Offline Beauty Shoppers in Sweden in 2023." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/
PostNord, Share of online versus offline beauty shoppers in Sweden in 2023 Statista, https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/ (last visited July 22, 2024)
Share of online versus offline beauty shoppers in Sweden in 2023 [Graph], PostNord, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1463492/sweden-online-vs-offline-beauty-shopping/