In 2023, people between the ages of 25 and 34 bought the most cosmetic, beauty, or wellness-related products online in Sweden. That year, around 43 percent of them indulged in online beauty purchases. Another age group with a significant share of beauty shoppers was the 35-44 age group, with 39 percent. Those between 75 and 85 purchased the least beauty products via the internet, at only eight percent.
Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group
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Statistics Sweden. (April 24, 2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/
Statistics Sweden. "Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group." Chart. April 24, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/
Statistics Sweden. (2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/
Statistics Sweden. "Share of Online Cosmetic, Beauty, and Wellness Product Shoppers in Sweden in 2023, by Age Group." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/
Statistics Sweden, Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group Statista, https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/ (last visited August 24, 2024)
Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group [Graph], Statistics Sweden, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1463480/sweden-online-beauty-shoppers-age/