Women in Sweden purchase more cosmetic, beauty, and wellness-related products online than men. In 2023, around 44 percent of women bought beauty items via the internet. In comparison, only 15 percent of Swedish men did the same.
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender
Characteristic
Women
Men
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statistics Sweden. (April 24, 2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. "Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender." Chart. April 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. (2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. "Share of Online Cosmetic, Beauty, and Wellness Product Shoppers in Sweden from 2021 to 2023, by Gender." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden, Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender Statista, https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/ (last visited July 22, 2024)
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender [Graph], Statistics Sweden, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/1463471/sweden-online-beauty-shoppers-gender/