Share of online beauty shoppers in Sweden 2021-2023, by gender

Published by
L. Yltävä,
Apr 26, 2024

Women in Sweden purchase more cosmetic, beauty, and wellness-related products online than men. In 2023, around 44 percent of women bought beauty items via the internet. In comparison, only 15 percent of Swedish men did the same. 

Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender

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Release date

April 2024

Region

Sweden

Survey time period

2021 to 2023

Age group

16-85 years

Method of interview

Online interview

Supplementary notes

The date of release is the date of access.

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Statistics on " Beauty and personal care e-commerce in the Nordics "

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Overview

5

Sweden

8

Norway

7

Denmark

6

Finland

7

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Topics

Beauty and personal care e-commerce in the NordicsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce worldwideBeauty and personal care e-commerce in Latin America
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