In a survey from Rakuten Insight conducted in February 2024 in Asia, 86 percent of consumers from Vietnam said that they had tried plant-based food alternatives, which was the highest percentage in the region. In contrast, 46 percent of the surveyed individuals in Japan stated to have consumed plant-based food alternatives as of February of the same year.
Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory
Original question: "Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?"
Number of respondents in: China: 5,434; Hong Kong: 2,910;Â Indonesia: 11,834;Â India: 28,187;Â Japan: 441;Â South Korea: 6,026;Â Malaysia: 10,757;Â the Philippines: 13,329;Â Singapore: 5,192;Â Thailand: 16,025;Â Taiwan: 11,616;Â and Vietnam: 3,206.
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Rakuten Insight. (April 12, 2024). Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/
Rakuten Insight. "Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory." Chart. April 12, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/
Rakuten Insight. (2024). Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/
Rakuten Insight. "Share of Consumers Who Have Tried Plant-based Food Alternatives in Asia in 2024, by Country or Territory." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/
Rakuten Insight, Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory Statista, https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/ (last visited November 17, 2024)
Share of consumers who have tried plant-based food alternatives in Asia in 2024, by country or territory [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1463355/asia-share-of-people-who-have-tried-plant-based-food-by-country/
