Men's willingness to use women's skincare products in Japan 2023

Published by C. Diep, Apr 24, 2024
The majority of men in Japan used skincare products regardless of the marketed target of the items, as revealed in a survey conducted in September 2023. Over 52 percent of respondents stated that they used both, men's and women's skincare cosmetics, while 2.7 percent only used products marketed to female consumers.

Share of men willing to use women's skincare products in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,144 respondents

Age group

15-59 years

Special properties

men who used skincare products; only one answer possible

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the answer closest to your use of cosmetic products. - Skincare products."

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