The majority of men in Japan used skincare products regardless of the marketed target of the items, as revealed in a survey conducted in September 2023. Over 52 percent of respondents stated that they used both, men's and women's skincare cosmetics, while 2.7 percent only used products marketed to female consumers.
Share of men willing to use women's skincare products in Japan as of September 2023
Characteristic
Share of respondents
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Hot Pepper Beauty Academy. (November 14, 2023). Share of men willing to use women's skincare products in Japan as of September 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. "Share of men willing to use women's skincare products in Japan as of September 2023." Chart. November 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. (2023). Share of men willing to use women's skincare products in Japan as of September 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. "Share of Men Willing to Use Women's Skincare Products in Japan as of September 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy, Share of men willing to use women's skincare products in Japan as of September 2023 Statista, https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/ (last visited July 22, 2024)
Share of men willing to use women's skincare products in Japan as of September 2023 [Graph], Hot Pepper Beauty Academy, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
