During an August 2023 survey among chief marketing officers (CMOs) in Canada and the United States, 56 percent of respondents said they were allocating between 11 and 40 percent of their marketing budget to the promotion of business sustainability efforts. Around four percent said they were allocating more than 60 percent of their budget to said efforts.
Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023
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eMarketer. (April 22, 2024). Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/
eMarketer. "Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023." Chart. April 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/
eMarketer. (2024). Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/
eMarketer. "Marketing Budget Allocated to Activities Promoting Business Sustainability Efforts According to Chief Marketing Officers (Cmos) in Canada and The United States as of August 2023." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/
eMarketer, Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 Statista, https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/ (last visited December 21, 2024)
Marketing budget allocated to activities promoting business sustainability efforts according to chief marketing officers (CMOs) in Canada and the United States as of August 2023 [Graph], eMarketer, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1463278/marketing-budget-business-sustainability-efforts-cmos-canada-us/
