Mobile games top in-app purchases in U.S. and Canada 2024

Published by
J. Clement,
Aug 8, 2024

A survey conducted between December 2023 and January 2024 found that 56 percent of high-value mobile gaming spenders in the United States and Canada spent money in-game to buy in-game currency or gems. Cosmetics or skins were the least popular in-app purchases across all spending cohorts.

Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender cohorts as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

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Statistics on " Mobile gaming market in the United States "

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Overview

6

Monetization

5

Leading publishers

7

Leading apps

7

Leading genres

5

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Topics

Mobile gaming market in the United StatesVideo game industryMobile app usageMobile app monetizationOnline gaming
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