According to a survey conducted in South Korea in 2024, cheaper fees were the reason for switching music streaming services in the case of every platform. YouTube Music saw the largest increase in new customers due to better prices, with almost 60 percent of respondents reporting having chosen the platform because of that.
Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform
Characteristic
Cheaper fees
Mobile phone carrier's affiliated music service changed
More music I like
Only used previous service because of an event/short-term benefit
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Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform
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among people who have switched music streaming or download services
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
Respondents count by streaming service was as follows: YouTube Music (paid): 287 YouTube (free): 238 Genie: 91 FLO: 85 Melon: 307 Naver VIBE: 36 Apple Music: 54 Spotify: 27
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Korea Creative Content Agency. (November 29, 2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform." Chart. November 29, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. (2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for Switching to Music Streaming or Download Services in South Korea as of June 2024, by Platform." Statista, Statista Inc., 29 Nov 2024, https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency, Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform Statista, https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/ (last visited February 22, 2025)
Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph], Korea Creative Content Agency, November 29, 2024. [Online]. Available: https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
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