Willingness to pay more for sustainable food and drinks packaging in India in 2023

Published by A. Minhas, Apr 25, 2024

According to a survey in September 2023 about consumer spending on sustainable food products in India, 38 percent of the respondents were willing to pay 10 percent more for sustainably packaged food and drinks than conventionally packaged food products. On the other hand, four percent of respondents were willing to pay more than 100 percent for sustainably packaged food and beverages.

Willingness to pay more for sustainable food and drinks packaging in India as of December 2023

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Release date

April 2024

Region

India

Survey time period

December 2023

Number of respondents

19,000+

Age group

18 years and older

Special properties

across 17 international markets

Method of interview

Online survey

Supplementary notes

Survey question: "Up to how much more would you be willing to pay for the sustainable version of the product or service compared to the regular one?"

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