In Finland, a much higher share of women purchase beauty and wellness related goods online compared to men. In 2023, around a quarter of women bought beauty items via the internet. In contrast, a mere seven percent of men did the same.
Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender
Characteristic
Women
Men
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Statistics Finland. (April 23, 2024). Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/
Statistics Finland. "Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender." Chart. April 23, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/
Statistics Finland. (2024). Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/
Statistics Finland. "Share of Beauty and Wellness Online Shoppers in Finland from 2020 to 2023, by Gender." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/
Statistics Finland, Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender Statista, https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/ (last visited July 22, 2024)
Share of beauty and wellness online shoppers in Finland from 2020 to 2023, by gender [Graph], Statistics Finland, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1463135/online-beauty-shoppers-finland-gender/