Popular cosmetics among men in Japan 2023

Published by C. Diep, Apr 24, 2024
Skincare products were the most commonly used cosmetics by men in Japan, according to a September 2023 survey. Among skincare products, face washes ranked the highest, with 50.7 percent of respondents stating that they had tried out such products before. Among makeup items, masking cosmetics like concealer, foundation, and face powder were the most popular, used by 3.9 percent of men.

Most used cosmetic products among men in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,800 respondents

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

Original question: “Please name all cosmetic products you have used before.”

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