Men's opinion on male staff in the beauty industry in Japan 2023

Published by C. Diep, Apr 24, 2024

According to a survey conducted in September 2023, the majority of men in Japan had a positive opinion towards the thought of men working as staff and salesperson in the beauty industry. Only 21.4 percent of respondents would feel uncomfortable with male employees being active in the beauty industry.

Men's opinion on having male staff and salesperson working in the beauty industry in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,156 respondents

Age group

15-59 years

Special properties

respondents who make use of beauty salon services or do beauty care practices

Method of interview

Online survey

Supplementary notes

Original question: "What are your thoughts on having men as beauty salon staff or salesperson for beauty and cosmetic products?"

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