Men's reasons for starting beauty care in Japan 2023

Published by C. Diep, Apr 24, 2024

The leading reason for Japanese men to start a beauty care routine was that the number of peers who engaged in it increased. As revealed in a survey conducted in September 2023, over 27 percent of men with a beauty care routine picked up the habit because they noticed an increased adoption rate by people close to them.
The survey pointed out that the most common beauty care routine among men in Japan was skincare.

Leading reasons for men to start beauty care routines in Japan as of September 2023

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Sources

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

883 respondents

Age group

15-59 years

Special properties

men who are doing some form of beauty care

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the occasions which led to you doing the beauty care routines you have named in the previous question."

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Statistics on " Men's beauty in Japan "

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Overview

5

Beauty perception

5

Beauty routine

5

Skincare

5

Makeup

4

Beauty services

5

Companies

5

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Topics

Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
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