As of March 2024, around 41 percent of adults surveyed in the United States said they preferred brands that used artificial intelligence (AI) to design products and services over ones that did not. Approximately 40 percent reported favoring brands that used AI in their customer experience, while around 35 percent said they were willing to pay more for products and services designed with AI.
Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (March 26, 2024). Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/
Dentsu. "Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024." Chart. March 26, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/
Dentsu. (2024). Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/
Dentsu. "Consumer Attitudes toward Artificial Intelligence (Ai) Usage by Brands in The United States as of March 2024." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/
Dentsu, Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024 Statista, https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/ (last visited November 21, 2024)
Consumer attitudes toward artificial intelligence (AI) usage by brands in the United States as of March 2024 [Graph], Dentsu, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1462984/consumer-attitudes-ai-brand-usage-united-states/