Awareness of haircare products in India 2023, by category

Published by A. Minhas, Nov 9, 2024
According to a survey conducted in September 2023 on awareness of haircare products in India, 68 percent of respondents were aware of hair color products, and only eight percent were aware of hair masks. Moreover, hair products like hair oils and shampoos had a high penetration rate of about 80 percent, while conditioners, masks, and hair styling products had low awareness levels.

Awareness of haircare products in India as of September 2023, by category

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Release date

March 2024

Region

India

Survey time period

September 2023

Number of respondents

6,600 respondents

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Haircare market overview

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Shampoo and conditioning products

8

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