Share of men doing skincare in Japan 2023, by age

Published by C. Diep, Apr 23, 2024

Skincare was the most common beauty care practice adopted by Japanese men, with the share highest among young people. According to a survey conducted in September 2023, around 45 percent of men aged 15 to 19 years had taken up a skincare routine. The share was lower in higher age groups.

Share of men doing skincare in Japan as of September 2023, by age group

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,800 respondents

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

Original question: "Please name all the beauty, facial, and body care that you do."

Sample size of age groups:
15 to 19 years: n=200
20 to 29 years: n=400
30 to 39 years: n=400
40 to 49 years: n=400
50 to 59 years: n=400

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