In 2023, news channels were the leading genre for television advertising in India, with a free commercial time (FCT) of 222 million seconds. It was closely followed by the Tamil regional genre. Each genre accounted for 10 percent of the overall FCT for television that year.
Leading television genres in India in 2023, by free commercial time
(in million seconds)
Characteristic
Free commercial time in million seconds
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Free commercial time (FCT) refers to the time available to air a television advertisement on a channel. In India, FCT is measured and sold in 10 second slots. For example, if the ad length amounts to 30 seconds, then three 10 second slots need to be purchased by the advertiser.
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Madison World, & Pitch. (February 14, 2023). Leading television genres in India in 2023, by free commercial time (in million seconds) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/
Madison World, und Pitch. "Leading television genres in India in 2023, by free commercial time (in million seconds)." Chart. February 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/
Madison World, Pitch. (2023). Leading television genres in India in 2023, by free commercial time (in million seconds). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/
Madison World, and Pitch. "Leading Television Genres in India in 2023, by Free Commercial Time (in Million Seconds)." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/
Madison World & Pitch, Leading television genres in India in 2023, by free commercial time (in million seconds) Statista, https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/ (last visited July 22, 2024)
Leading television genres in India in 2023, by free commercial time (in million seconds) [Graph], Madison World, & Pitch, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/1462926/india-leading-tv-genres-by-fct/
