According to a survey conducted in March 2023 among Chinese consumers, 66.5 percent of respondents considered suitability for their skin type the most important factor to consider when buying skincare products. Quality and safety was also an important consideration for around 63.8 percent of respondents. By contrast, only 27.5 percent would pay attention to brand awareness when choosing skincare products.
Major factors affecting the decision on buying skincare products among consumers in China as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iResearch. (May 13, 2023). Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. "Major factors affecting the decision on buying skincare products among consumers in China as of March 2023." Chart. May 13, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. (2023). Major factors affecting the decision on buying skincare products among consumers in China as of March 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. "Major Factors Affecting The Decision on Buying Skincare Products among Consumers in China as of March 2023." Statista, Statista Inc., 13 May 2023, https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch, Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 Statista, https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/ (last visited November 18, 2024)
Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 [Graph], iResearch, May 13, 2023. [Online]. Available: https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
