According to a survey conducted in March 2023 among Chinese consumers, 66.5 percent of respondents considered suitability for their skin type the most important factor to consider when buying skincare products. Quality and safety was also an important consideration for around 63.8 percent of respondents. By contrast, only 27.5 percent would pay attention to brand awareness when choosing skincare products.
Major factors affecting the decision on buying skincare products among consumers in China as of March 2023
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iResearch. (May 13, 2023). Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. "Major factors affecting the decision on buying skincare products among consumers in China as of March 2023." Chart. May 13, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. (2023). Major factors affecting the decision on buying skincare products among consumers in China as of March 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch. "Major Factors Affecting The Decision on Buying Skincare Products among Consumers in China as of March 2023." Statista, Statista Inc., 13 May 2023, https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
iResearch, Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 Statista, https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/ (last visited December 19, 2024)
Major factors affecting the decision on buying skincare products among consumers in China as of March 2023 [Graph], iResearch, May 13, 2023. [Online]. Available: https://www.statista.com/statistics/1462918/china-most-important-factors-when-buying-skincare-products/
