Common actions taken by Chinese consumers before shopping 2023

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted in China in March 2023, reading product reviews on shopping platforms was the most common action taken by consumers before buying a product, with more than 60 percent of respondents choosing that option. By contrast, only 29 percent of respondents would try the product at a physical store first before making any purchase decision.

Leading product information acquisition methods among consumers in China as of March 2023

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Release date

May 2023

Region

Asia, China

Survey time period

March 2023

Number of respondents

1,500 respondents

Special properties

multiple choices possible

Method of interview

Online survey

Supplementary notes

Original question: What would you do before making any purchase? 

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