Men's common beauty practices in Japan 2023

Published by C. Diep, Apr 23, 2024

Skincare was the most common beauty care practice adopted by Japanese men, as revealed in a survey conducted in September 2023. Almost 36 percent of respondents stated that they follow a skincare routine, with younger respondents being the age group with the highest adoption rate.

The survey also pointed out that around half of men did not have a beauty care routine.

Leading beauty care routines adopted by men in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,800 respondents

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

Original question: "Please name all the beauty, facial, and body care that you do."

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Statistics on " Men's beauty in Japan "

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Overview

5

Beauty perception

5

Beauty routine

5

Skincare

5

Makeup

4

Beauty services

5

Companies

5

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Topics

Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
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