According to a survey conducted in mainland China and Hong Kong, as of September 2023, around 64 percent of respondents aged between 18 and 24 selected self-rewarding and daily wear as a reason for buying pure gold jewelry. Meanwhile, only 56 percent of respondents aged between 30 and 40 chose that option. This showcased that generation Z had a stronger interest in pure gold jewelry than other surveyed age groups.
Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group
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Chow Tai Fook. (October 31, 2023). Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/
Chow Tai Fook. "Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group." Chart. October 31, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/
Chow Tai Fook. (2023). Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/
Chow Tai Fook. "Share of Pure Gold Jewelry Consumers in Mainland China and Hong Kong Who Selected Self-rewarding and Daily Wear as a Reason for Buying This Type of Jewelry as of September 2023, by Age Group." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/
Chow Tai Fook, Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group Statista, https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/ (last visited December 30, 2024)
Share of pure gold jewelry consumers in mainland China and Hong Kong who selected self-rewarding and daily wear as a reason for buying this type of jewelry as of September 2023, by age group [Graph], Chow Tai Fook, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1462856/greater-china-share-of-pure-gold-jewelry-lovers-by-age-group/
