As of December 2023, the top three reasons given by consumers who had reduced their purchase volume when shopping for groceries where price related. 78 percent of consumers bought less groceries due to price increases.
Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category
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McKinsey & Company. (January 20, 2024). Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/
McKinsey & Company. "Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category." Chart. January 20, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/
McKinsey & Company. (2024). Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/
McKinsey & Company. "Leading Reasons Consumers Reduced Their Grocery Quantities in The United States in 2023, by Selected Category." Statista, Statista Inc., 20 Jan 2024, https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/
McKinsey & Company, Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category Statista, https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/ (last visited July 22, 2024)
Leading reasons consumers reduced their grocery quantities in the United States in 2023, by selected category [Graph], McKinsey & Company, January 20, 2024. [Online]. Available: https://www.statista.com/statistics/1462812/reasons-consumers-reduced-grocery-volume-in-the-us/