Share of consumers considering buying classic Chinese jewelry Greater China 2023

Published by
Xin Ou,
Jun 7, 2024

According to a survey conducted in mainland China and Hong Kong, as of September 2023, over 90 percent of respondents reported that they would probably purchase jewelry bearing elements of traditional Chinese culture or craftsmanship within the next 12 months. By contrast, merely two percent of respondents would definitely not buy jewelry goods in China-Chic style.

Probability of purchasing China-chic jewelry bearing traditional Chinese culture elements in the next one year among consumers in mainland China and Hong Kong as of September 2023

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Release date

October 2023

Region

China, Hong Kong

Survey time period

August 23 to September 5, 2023

Number of respondents

5,000 respondents

Age group

18-40 years

Special properties

among consumers who had purchased in the previous 24 months or would purchase within the next 12 months any jewelry made of gold, diamond or jade

Method of interview

Online survey

Supplementary notes

Original question: How likely would you buy any jewelry bearing elements of traditional Chinese culture or craftsmanship within the coming 12 months?

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