As of November 2023, around 54 percent of advertisers surveyed in the United States reported data security and privacy as concerns about AI usage. Legal uncertainties followed, chosen by almost half (49 percent) of respondents. Following these, questions regarding content ownership, the potential revelation of proprietary knowledge, and the lack of accuracy/misinformation were each selected by 48 percent of respondents.
Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023
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Yahoo. (February 28, 2024). Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/
Yahoo. "Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023." Chart. February 28, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/
Yahoo. (2024). Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/
Yahoo. "Leading Concerns about Artificial Intelligence (Ai) or Ai-enabled Tools Use in Advertising According to Marketers in The United States as of November 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/
Yahoo, Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023 Statista, https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/ (last visited December 19, 2024)
Leading concerns about artificial intelligence (AI) or AI-enabled tools use in advertising according to marketers in the United States as of November 2023 [Graph], Yahoo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1462788/marketers-top-ai-concerns-advertising-united-states/
