As of November 2023, around 59 percent of advertisers surveyed in the United States reported that ad tech platforms should have the responsibility of ensuring bias -free artificial intelligence (AI)-enabled targeting. Another 56 percent selected that the responsibility resides with the brand-side - advertisers/marketers, and 42 percent pointed towards advertising agencies as responsible for the same matter.
Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023
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Yahoo. (February 28, 2024). Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/
Yahoo. "Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023." Chart. February 28, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/
Yahoo. (2024). Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/
Yahoo. "Entities Responsible for Ensuring Ai-enabled Targeting Is Fair and Free of Bias According to Marketers in The United States as of November 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/
Yahoo, Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023 Statista, https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/ (last visited December 19, 2024)
Entities responsible for ensuring AI-enabled targeting is fair and free of bias according to marketers in the United States as of November 2023 [Graph], Yahoo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1462778/ai-marketers-insights-bias-free-ai-targeting-united-states/
