Key advantages of AI for marketers' roles in the U.S. in 2023

Published by Statista Research Department, Sep 17, 2024

As of November 2023, around 87 percent of advertisers surveyed in the United States reported that artificial intelligence (AI) reduced the time they spent on manual tasks. Another 83 percent of respondents stated that AI allowed them to spend more time on the creative aspects of their roles, and 85 percent selected that it helped them produce content faster.

Leading benefits of artificial intelligence (AI) for marketers' financial results in the United States as of November 2023

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Sources

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Release date

February 2024

Region

United States

Survey time period

October 27 to November 13, 2023

Number of respondents

351 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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