In 2023, over 11 percent of men in Japan had bought at least one makeup item, increasing only slightly compared to the previous year. Among beauty and personal care products, skincare cosmetics were the most commonly purchased item among Japanese men, while makeup items showed the lowest purchase rate.
Share of men buying makeup products in Japan from 2019 to 2023
Figures are based on annual surveys and represent the share of respondents who had bought at least one makeup item in the past year.
Original question: "Please answer with the number of items you have bought for yourself in the last year."
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Hot Pepper Beauty Academy. (December 7, 2023). Share of men buying makeup products in Japan from 2019 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/
Hot Pepper Beauty Academy. "Share of men buying makeup products in Japan from 2019 to 2023." Chart. December 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/
Hot Pepper Beauty Academy. (2023). Share of men buying makeup products in Japan from 2019 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/
Hot Pepper Beauty Academy. "Share of Men Buying Makeup Products in Japan from 2019 to 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/
Hot Pepper Beauty Academy, Share of men buying makeup products in Japan from 2019 to 2023 Statista, https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/ (last visited December 22, 2024)
Share of men buying makeup products in Japan from 2019 to 2023 [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1462722/japan-share-men-buying-makeup-products/
