Share of men buying makeup products in Japan 2019-2023

Published by C. Diep, Apr 19, 2024
In 2023, over 11 percent of men in Japan had bought at least one makeup item, increasing only slightly compared to the previous year. Among beauty and personal care products, skincare cosmetics were the most commonly purchased item among Japanese men, while makeup items showed the lowest purchase rate.

Share of men buying makeup products in Japan from 2019 to 2023

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Release date

December 2023

Region

Japan

Survey time period

2019 to 2023

Number of respondents

6,600 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures are based on annual surveys and represent the share of respondents who had bought at least one makeup item in the past year.
Original question: "Please answer with the number of items you have bought for yourself in the last year."

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Beauty perception

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Beauty routine

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Skincare

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Makeup

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Companies

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Men's beauty in JapanBeauty industry in JapanFashion industry in JapanBeauty services in JapanMen in Japan
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