Bounce rate of the most visited beauty websites in Sweden 2024

Published by Statista Research Department, Apr 25, 2024

In March 2024, lyko.com was the most visited beauty and cosmetic website in Sweden. However, it did not have the best bounce rate among the top ten most visited beauty websites. Fragrantica.com had the lowest bounce rate at 19.41 percent, while gents.se followed with 20.17 percent. With a bounce rate of 37.28 percent, luxplus.se ranked third.

Most visited beauty and cosmetics websites in Sweden in March 2024, by bounce rate

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Release date

April 2024

Region

Sweden

Survey time period

March 2024

Supplementary notes

Top ten most visited beauty and cosmetics websites, ranked by bounce rate. The source reports the bounce rate as a percentage, calculated by dividing the single-page visits by the total visits during a set period.

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