Most of the Thai consumers are only willing to pay the same price as conventional cars for an electric car. According to a survey conducted by Rakuten Insight in January 2024, only 11 percent of male, and nine percent of female Thai respondents would pay up to 50 percent more for an electric car.
Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender
The survey was conducted between January 19 to 31, 2024 among a total of 15,528 Thai respondents aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Original question: How much are you willing to pay for an electric car?
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Rakuten Insight. (March 11, 2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. "Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender." Chart. March 11, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. (2024). Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight. "Acceptable Price Level for Purchasing An Electric Car Compared to a Conventional Car in Thailand in 2024, by Gender." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
Rakuten Insight, Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender Statista, https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/ (last visited December 24, 2024)
Acceptable price level for purchasing an electric car compared to a conventional car in Thailand in 2024, by gender [Graph], Rakuten Insight, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1462578/thailand-willingness-to-spend-for-electric-cars-by-gender/
