Top tasks advertisers think will have the biggest impact from AI in the U.S. 2023

Published by Statista Research Department, Apr 19, 2024

As of November 2023, around 52 percent of advertisers surveyed in the United States reported that providing campaign measurement and insights was the task they thought would see the biggest impact from AI. Creative development followed, selected by 48 percent of respondents, and creative optimization (i.e., DCO, predictive creative) followed closely behind, selected by 46 percent of respondents.

Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023

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Release date

February 2024

Region

United States

Survey time period

October 27 to November 13, 2023

Number of respondents

351 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Advertising consumption and perception in the United States "

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Other statistics that may interest you Advertising consumption and perception in the United States

Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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