Share of domestic vs foreign brands in sportswear market China 2023, by online price

Published by
Xin Ou,
Apr 24, 2024

In 2023, over 70 percent of outdoor sportswear items sold online for 1,500 yuan or more in China were foreign brand products. By contrast, domestic brands dominated the online market of sportswear priced under 1,000 yuan.

Proportion of domestic and foreign brands in outdoor sportswear products in China in 2023, by online price range

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Release date

November 2023

Region

Asia, China

Survey time period

2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

The term "outdoor sportswear" in this statistic covers all kinds of sportswear that can be worn outdoors, including, among other things, yoga wear and fitness wear.

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