According to a June 2023 survey among Indian youth regarding their investment preferences, savings accounts emerged as the top choice for both Millennials and Gen Z, with 57 percent of Millennials and 54 percent of Gen Z favoring them. Furthermore, millennials showed a preference for fixed deposits and mutual funds, while Gen Z tended towards stocks and cryptocurrencies, indicating a greater risk-taking nature among the younger generation.
Investment preferences among youth in India as of June 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (August 8, 2023). Investment preferences among youth in India as of June 2023 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment preferences among youth in India as of June 2023." Chart. August 8, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. (2023). Investment preferences among youth in India as of June 2023. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment Preferences among Youth in India as of June 2023." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov, Investment preferences among youth in India as of June 2023 Statista, https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/ (last visited January 05, 2025)
Investment preferences among youth in India as of June 2023 [Graph], YouGov, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/