According to a June 2023 survey among Indian youth regarding their investment preferences, savings accounts emerged as the top choice for both Millennials and Gen Z, with 57 percent of Millennials and 54 percent of Gen Z favoring them. Furthermore, millennials showed a preference for fixed deposits and mutual funds, while Gen Z tended towards stocks and cryptocurrencies, indicating a greater risk-taking nature among the younger generation.
Investment preferences among youth in India as of June 2023
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Millennials
Gen Z
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YouGov. (August 8, 2023). Investment preferences among youth in India as of June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment preferences among youth in India as of June 2023." Chart. August 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. (2023). Investment preferences among youth in India as of June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment Preferences among Youth in India as of June 2023." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/
YouGov, Investment preferences among youth in India as of June 2023 Statista, https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/ (last visited July 22, 2024)
Investment preferences among youth in India as of June 2023 [Graph], YouGov, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1462403/india-investment-preferences-of-youth/