TikTok was the most used social media platforms to watch short-form videos among U.S. users, with approximately 40 percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. YouTube Shorts ranked second, with 23 percent of respondents, while Instagram Reels ranked third. Snapchat Spotlight only gained the attention of approximately three percent of respondents.
Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023
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Grafik, & Insider Intelligence. (May 11, 2023). Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/
Grafik, und Insider Intelligence. "Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023." Chart. May 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/
Grafik, Insider Intelligence. (2023). Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/
Grafik, and Insider Intelligence. "Preferred Social Media Site or Platform for Viewing Short-form Video According to Internet Users in The United States in March 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/
Grafik & Insider Intelligence, Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023 Statista, https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/ (last visited July 22, 2024)
Preferred social media site or platform for viewing short-form video according to internet users in the United States in March 2023 [Graph], Grafik, & Insider Intelligence, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1462392/us-social-media-platforms-short-form-video-preference/