Spring festival ad spending in Hong Kong 2018-2024

Published by Statista Research Department, Jun 13, 2024

Chinese New Year is an important promotion season in Hong Kong for businesses to attract consumers and generate revenue. In 2024, the ad expenditure on Chinese New Year celebrations in the local market was 480 million Hong Kong dollars, presenting a steady upward growth since the pandemic trough.

Advertisement expenditure on Chinese New Year celebrations in Hong Kong from 2018 to 2024 (in million Hong Kong dollars)

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Release date

February 2024

Region

Hong Kong

Survey time period

2018 to 2024

Supplementary notes

One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of March 2024).

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Topics

Lunar New Year in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesRetail industry in ChinaCoronavirus COVID-19 in China
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