RTD alcohol buyer income distribution U.S. 2023, by segment

Published by Jan Conway, Dec 10, 2024
Middle income earners made up the largest share of both RTD cocktail and flavored malt beverage buyers in the United States in 2023. In the same period, upper income earners constituted the largest share of both spirits seltzer and malt seltzer buyers.

Income distribution of RTD alcohol buyers in the United States in 2023, by segment

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Release date

March 2024

Region

United States

Survey time period

52 weeks ended November 5, 2023

Special properties

All outlets. Age of head of household.

Supplementary notes

RTD cocktails are premixed cocktails 500ml or less and do not include spirits-based seltzers.
Figures may not total 100 due to rounding.

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Overview

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Topics

Hard seltzer in the United StatesBeer industry in the United StatesAlcoholic beverages industry worldwideCraft beer industry in the U.S.Hard soda in the U.S.
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