RTD alcohol buyer age distribution U.S. 2023, by segment

Published by Jan Conway, Dec 10, 2024
Shoppers aged 35 to 44 years made up the largest share of spirits seltzer buyers in the United States in 2023. In the same period, buyers aged 21 to 34 years were the largest share of malt seltzer buyers.

Age distribution of RTD alcohol buyers in the United States in 2023, by segment

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Release date

March 2024

Region

United States

Survey time period

52 weeks ended November 5, 2023

Special properties

All outlets. Age of head of household.

Supplementary notes

RTD cocktails are premixed cocktails 500ml or less and do not include spirits-based seltzers.
Figures may not total 100 due to rounding.

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Statistics on " Hard seltzer market in the U.S. "

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Overview

5

Brands

8

Consumers

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Topics

Hard seltzer in the United StatesBeer industry in the United StatesAlcoholic beverages industry worldwideCraft beer industry in the U.S.Hard soda in the U.S.
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