According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the cost-per-mille (CPM) rate was highest in the United Kingdom - at 5.98 U.S. dollars. Germany followed with a CPC rate of 5.33 dollars, while the United States rounded the top three with 4.29 dollars in CPC.
Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024
(in U.S. dollars)
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Metricool. (February 22, 2024). Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. "Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars)." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. (2024). Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool. "Average Cost per Mille (Cpm) Rates for Facebook Advertising in Selected Countries Worldwide in January and February 2024 (in U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/
Metricool, Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/ (last visited December 22, 2024)
Average cost per mille (CPM) rates for Facebook advertising in selected countries worldwide in January and February 2024 (in U.S. dollars) [Graph], Metricool, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1462135/cpm-rates-facebook-ads-countries/
